Bra Company Makes Male Employees Wear E-Cup-Size To Feel What It’s Like To Have Big Breasts

Every boss wants his employees to understand their customers. But bra company owner Ignace Van Doorselaere took it one step further – by making his male workers where weights round their neck to experience the pain of having big boobs.

The Belgian boss loaded the men with the equivalent of E-cup breasts, weighing between 2.2 and 2.5 pounds, which hung round their neck and rested in the chest area.

That way, he reasoned, the newly endowed men could appreciate how important it is to manufacture functional, supportive and comfortable bras.

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