Where Similac And The Mother ‘Hood Go Wrong, And Why It Matters

This week, Similac released a new campaign video that has been getting a lot of attention, and with good reason.

It’s funny, it’s touching and it sends a fantastic message about parenting — that we’re all in this together, and judging one another helps no one.

It’s really quite fantastic… right up until the last second, when they drop the ball. At least, if the idea is actually to support all parents.