This Video Cost Over $100,000 And The Artist Never Showed Up

The official video for Young Thug’s Jeffery opener, “Wyclef Jean,” is here and there’s a lot to unpack.

The video is an exercise in storytelling, courtesy of its co-director, Ryan Staake, who claims that despite a $100,000 budget, Thugger never actually appears in any footage he shot.

The story is well worth the watch. Highlights include a lengthy back-and-forth about the video treatment, a self-directed clip of Thug eating Cheetos (his only appearance), kids smashing cop cars in front of cops, a gross Reqiuem For a Dream reference, and Thug leaving the set before filming anything because of an Instagram hack.