They Went To The ATM And Got Something They Never Expected

This campaign by TD Bank is one such effort, they recognized some of their customers who visited the ATM on a frequent basis and then traced their history and made a few enquiries about them, the bank then decided to surprise them and award them for being loyal customers.

An ‘automated thanking machine’ was set up, and when these selected customers would put in their cards they would get customized gifts – they got people to do things that they wanted for.