The Heineken “Worlds Apart” ad is Genuinely Superb

When brands attempt to tackle social issues it can be extremely tricky; it’s too easy for people to write them off as crass manipulation of potential customers.

Heineken have produced an incredible ad, that plays more like a social experiment. It highlights how simply talking can sometimes bridge the differences that people have. It’s really smart, engaging content – give whomever came up with this a raise.

Make sure you watch until the end.