The Smart Fortwo Cabriolet is the only convertible in its class that has a roof that truly opens completely. And so, its drivers should be “open,” too – at least according to this fun, awkward brand stunt from BBDO Berlin.
The automaker subjected drivers to the “most open test drive,” in which they were hooked up to a lie detector and asked personal questions, as a loved one sat shotgun.
The questions get increasingly uncomfortable—mostly in the sex department, as it turns out – as the whole thing soon devolves into nervous laughter.
“The person who answers the questions really honestly and openly during the test drive travels with an ‘open roof’ – and is ultimately the winner,” the agency says. “This is not only a fun promotion that reflects the core idea of the campaign.
It also makes people want to try out this open-style driving in the new Smart Fortwo Cabrio themselves.”