A Mexican businessman offended by President Donald Trump’s insults to his countrymen is seizing on a possible oversight in the magnate’s branding plans.
Antonio Battaglia, who works as a corporate lawyer, is introducing a ‘Trump’ brand toilet paper, marketed under the slogans ‘Softness without borders’ and ‘This is the wall that, yes, we will pay for.’
The Trump Organization has trademarks from the country’s Institute of Industrial Property on his name in sectors such as construction, hotels, tourism, real estate and financial services, but didn’t think to cover what’s referred to in Spanish as ‘hygienic paper.’
Therefore, Battaglia’s trademark for Trump toilet paper was approved in October 2015, according to the institute’s records. Battaglia said he has signed a contract to manufacture a small initial run worth about 400,000 pesos ($21,400), enough to fill two cargo trucks. He said he hopes to generate enough demand to expand production.
Packages are expected to begin rolling off production lines later this year, with 30 per cent of the profits promised to programs supporting migrants.