Kids in The UK Spend Less Time Outdoors Than Prisoners in US

This video looks inside the mind’s of prison inmates to find out exactly how much their outdoor time means to them.

The ‘Free the Kids’ campaign is brought to you by Dirt is Good, an initiative to let kids be kids, like the way it used to be.

The idea is to give children the freedom to get outdoors: to play and learn, and get dirty, too, because by doing so children learn essential skills.

Things like curiosity, resilience, inventiveness, independence and bravery, all critical for the future.

Leading experts have noted that the time that children have for exploratory, hands-on play, the kind where they go out and get dirty – is worryingly on the decline, and that as a result today’s children risk losing out on learning essential skills that will set them up for the future.