Have you forgotten what it’s like to be a dreamer? That’s the important question representatives from Japanese skincare brand SK-II asked a group of women in this poignant advertising campaign.
The aim of the ad is to encourage consumers to dream again, to reconnect with their forgotten ambitions, and to look past societal expectations.
The video starts with several women sitting down in what they assume is a one-on-one counseling session. Little do they know, however, that the thought-provoking questions they’re being asked are coming directly from children.