If All Men Had Periods, Here’s What The Ads Might Look Like.

Can you imagine how the world would act if it was mostly men and not women who got their periods once a month?

Yeah, imagine it. If every guy of reproductive age out there had a monthly visit from Aunt Flo (or Uncle Flo, as the case may be), how would it change the way we as a society think of menstruation?

The answer: probably a whole lot.

But most importantly, that weird, uncomfortable, and awkward feeling people get when someone mentions periods wouldn’t even be a thing in the first place.

A recent campaign from WaterAid asked 2,000 people how they thought the world would differ if all men had periods. The answers are telling.

One-third of respondents said they believed guys would openly brag about their periods and congratulate each other over them.

Watch WaterAid’s parody ad for tampons being sold in a world where men have periods: