So states the narrator in this funny piece of British Pathé newsreel footage from 1963. The premise here is simple. A young, cigarette-puffing, black-haired, black sweater and jeans-clad “beatnik girl” walks into a beauty salon that specializes in “teaching teenagers how to make the best of themselves” and, for better or worse, comes out looking like a new woman.
After snubbing out her smoke, the soon-to-be transformed foxy finger-snapper bounds in through the front door and a team of beauticians start to work some magic. After rubbing an egg concoction into her hair and putting it up in curlers, they lay in on some heavy facial treatment.
This includes a facial massage, pads being placed over the eyes, the application of a plastic mask, and the brushing on of anti-wrinkle cream and hot wax.
At the end of the clip, our former beatnik elegantly walks down a wooden staircase under a chandelier in a glistening new dress, donning maybe a slightly lighter hair color and looking like an entirely different person from the one who came through the front door a little while earlier.