Here’s Apple’s Lovely Christmas ad, Soundtracked by Sam Smith

In line with all the other major companies, Apple have unveiled their Christmas ad for this year.

The 1:30 min ad is soundtracked by Sam Smith and sees a woman dancing down a snow-covered street to the English singer’s song ‘Palace’, taken from his recently-released second album ‘The Thrill of It All’.

It’s certainly beautifully shot, but does it tug at the heartstrings in the same way as that *sob* Heathrow Airport one does?

Decide for yourself and watch it below: