You Have Been Pronouncing Car Manufacturers Wrong All This Time

Car sales website Carwow decided to ask how the average Brit pronounces a car manufacturer before asking a native speaker and filmed the end result. Turns out, there is more to it than the letters suggest.

Even a simple three-letter name like BMW is actually pronounced b-m-vee, as Germans pronounce the letter ‘W’ as a ‘V’. Lord help anyone say Italian Fiat tuner, Abarth, as an Italian speaker says it is pronounced ‘ah-ba-ahrt’ and not like the thing you lie in to clean yourself.