The Grand Tour Café Might Give You a Caffeine Addiction, But I’d Be Worth It

Coffee shops are all the rage these days. It seems like everything people want to do today is sit at a table and look important while they sip the black stuff out of a cup or a mug.

Starting a new business in this overly-saturated market would be a difficult endeavor, but The Grand Tour might be on to something here. The new show presented by Clarkson, Hammond and May is premiering its second season in two days, and to build up some buzz, it came up with a pretty cool PR stunt.

It involves an old industrial building in New York City’s West Village, some coffee, and a few very special armchairs and couches. The whole idea was to emphasize that everyone likes to have fun, and that driving a vehicle provides exactly that.