Ever Wonder How Facebook Chooses What Ads To Show You?

Some conspiracy theories are easily debunked, other conspiracy theories are harder to dismiss out of hand — like the idea that Facebook and other tech giants use the microphone on your smartphone to listen in on your conversations and then serve you ads relevant to your interests. This theory has been around for a while.

A video showing a couple’s successful attempt to get Facebook to show them cat food ads by talking constantly about cat food (even though they don’t have a cat)