A Comedy Central Series Invented a Clearly Fake Inspirational Story. Local News Shows Ate It Up

Nathan for You thrives on loopholes. The faux-reality series on Comedy Central is the brainchild of comedian Nathan Fielder, who finds struggling entrepreneurs throughout the Los Angeles area and attempts to “help” them with his own terrible, terrible ideas.

He might advise an antique store owner to stay open 24 hours, so that drunk people can wander in and break things (thus having to buy them). Or he might set up an incredibly elaborate $1 TV sale, solely to try to take advantage of Best Buy’s price-match guarantee.

In an episode called “The Movement,” Fielder’s “brilliant” idea is to trick a bunch of people into moving stuff because they think they’re getting a great workout, allowing the moving company he’s working to collect a bunch of free labor.