Clever Music Video Designed Specifically To Be Viewed Vertically On a Smartphone

I watched this video on both my desktop computer and a smartphone. The difference is striking. When played on my smartphone, this music video appears to hijack the phone, taking over its utilities and interface to illustrate the song. It’s especially surreal at 2 minutes in, when a human finger appears and interacts with the phone.

This is “Run and Run,” a new music video by the J-Pop girl group Lyrical School. The song itself is vibrant, but it’s the video that makes it so arresting.