Cheeky Aussie Advert For Paper Towels Plays On People Swearing After Making A Mess

Handee Ultra is taking a leaf out of Kmart’s advertising book with ‘This is The Good Sheet’ campaign which sees a variety of people say ‘sheet’ when making a mess before cleaning it up with the product.

Created by Venus Communications, the TV spot is pushing the brand’s interlock weave technology and launches the new packaging.

Handee Ultra general manager of marketing Mark Davis described the spot as a “fun and honest” look at how people respond to spills.