In recognition of National Bullying Prevention Month, the fast food chain Burger King partnered up with NoBully.org to perform an unusual experiment.
They staged a loud, demonstrative teenage bullying situation (with actors) inside one of their restaurants to see what customers what do.
On the other side of the counter, Burger King employees “bullied” a Whopper Jr. before serving it to customers, also to see what they would do.
They found that 95% of customers complained about the state of their food, while only 12% of these customers stood up for the kid being bullied in the corner.
But when those 12% stood up, it was in a truly meaningful, empathetic way, relating it to their own experience from which they learned.